Our Story


We are a brand with a purpose.

Behind every RARE. product is a mission to spread awareness around rare diseases and advocate for those struggling silently with them everyday. We want to make the invisible – visible. And that’s why we created RARE.

The brainchild and Founder of RARE. Kristine, is a current fighter of a rare disease.

She was diagnosed only a few short years ago and quickly understood that millions of people worldwide battle with these forms of illnesses that are mostly unknown, uninvestigated and sadly – incurable.


While RARE. was the brainchild of our founder…

Kristine quickly became determined and dedicated to birthing a brand that can shed light on these invisible killers, while raising the much needed funds to donate to the National Organization of Rare Disorders to help support finding cures. Every item at RARE. is designed to make a difference and impact the future of what rare diseases look like, one product at a time.