GROW AWARENESS 2025

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SHOP OUR RARE DISEASE DAY COLLECTION

Every zebra has a story, and this Rare Disease Day, we’re amplifying every single one. Our exclusive Rare Disease Day Collection is more than apparel—it’s a movement. Designed to spark conversations, foster connection, and make the invisible visible, this collection represents the resilience and strength of The Herd.

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FASHION MEETS FUNCTION

ACCESSIBLE SWEATSHIRT

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PAINFULLY ICONIC.

Wear your resilience with pride. The Painfully Iconic collection combines bold designs and dark humor to transform struggle into strength. Because thriving means owning every part of your journey.

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MINDFUL CHAOS.

Celebrate the highs, lows, and lessons of being human. The Mindful Chaos collection brings playful, witty designs that remind us it’s okay to find beauty in the mess.

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I AM.

Declare it loud and proud: I AM. The Rare Disease Day 2025 Collection celebrates individuality, resilience, and the power of awareness. Wear your pride, grow awareness, and make an impact today.

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The Movement

We want to make the invisible – visible.

And that’s why we created RARE. Behind every RARE. product is a mission to spread awareness around rare diseases and advocate for those struggling silently with them everyday. We are a brand with a purpose and a mission to shed light on silent killers and give a voice to the voiceless.