Made for the community, inspired by the community.

Local isn’t just a place – it’s a feeling. It’s the corner coffee shop that knows your order, the park where you grew up, and that one spot everyone goes to catch the sunset. LOCAL. by RARE. is our way of honoring the places, faces, and vibes that make every community one-of-a-kind. This collection is all about those collaborations that feel like home – each drop designed in partnership with local legends who bring heart, hustle, and a whole lot of flavor to their neck of the woods.

At RARE., we believe in creating more than just clothes. We’re here to create connections – between you, the places you love, and the people who make it all happen. LOCAL. is our ongoing series of limited-edition collections made to celebrate what makes each community tick. With every partnership, we’re diving into the stories, traditions, and styles that make a place feel like your place – and we’re sharing it with the world.

Every LOCAL. collection is rooted in collaboration. We team up with the most iconic local spots – whether it’s a family-owned restaurant, a hidden-gem boutique, or a community artist – to craft pieces that tell their story. Expect limited-edition designs with a RARE. twist, inspired by the culture, colors, and character of our partner’s unique hometown.